What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples
Martech Advisor
JANUARY 16, 2020
And this is just the tip of the iceberg. In TTL advertising, the brand’s promotional mix consists of both – ATL and BTL ad types. The platforms used in outbound marketing to promote offerings differ vastly based on whether they’re B2B or B2C. Example of a Search Engine Marketing (SEM)/Pay-Per-Click (PPC) Ad.
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