Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence.

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. Facebook, LinkedIn, Target) offer excellent targeting options.

Trending Sources

The Nine Best Facebook Marketing Tools


Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.

26 Outstanding LinkedIn Tips and Tactics


Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today.

10 Examples of Facebook Ads That Actually Work (And Why)


One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads.

13 Quick Tips to Improve Your Web Design Skills


What follows are some tips, tricks, shortcuts and general advice for creating great website design. If people are on your website, you want them to stay, learn and perhaps inquire about your services, not check out company picnic photos and bowling outings on Facebook.

8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)

Modern B2B Marketing

Author: Bill Faeth If you’re savvy about marketing on social , your business probably has a Facebook account. One of the most crucial elements of a business’s Facebook page is the cover photo. Facebook’s own cover photo is a perfect example of how images can tap into emotions.

20 More of the Best Social Media Marketing Guides and Tips of 2013


Best Social Media Marketing Guides and Tips. The Ultimate Social Media Tip Sheet by Heidi Cohen. He even provides sample outreach email text that’s been proven to drive significant response. 26 Tips to Create Social Media Magic for Your Business by Positively Peggy.

Referral Marketing: 8 tips for building a powerful referral channel

B2B Lead Generation Blog

They sampled multiple incentives to identify what their audience would like best. While most of what was sampled fell flat, one item succeeded against expectations – a t-shirt featuring the words “data nerd.” Advocates shared across Facebook, Twitter, PURLs and email.

Top Personal Branding Tips for Thought Leaders

Hinge Marketing

Here are seven critical tips that will build your personal brand and put you on the path to higher visibility. Top Personal Branding Tips. Sometimes this book becomes the tipping point that catapults an expert to stardom. Whatever format you choose for your signature piece of content, it should be a sample of your expertise at work and position you as a knowledgeable and creative thinker. In higher education, Facebook is very popular.

Want to Generate More Leads? Try These 6 Tips


If you need to generate more leads in a true and tested way, here are a few tips on what you might be missing (or could be optimizing): 1. Both Twitter and Facebook now have ad campaigns specifically designed to help you acquire leads.

Effective types of native advertising for small businesses


You’ve seen it when you scroll through Facebook , though you might not even realize some of those posts are sponsored. Are you extremely active on Facebook or Twitter ? Some bloggers will want to sample your products and write a review.

How to Identify the Name of a Font [Quick Tip]


And sometimes, that means they need to find the name of a particular typeface so they can go download it or buy it to use in a Facebook post photo, a poster, or some other form of marketing collateral. Sometimes, marketers don’t have access to a professional designer.

Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week


Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? Happy Columbus Day weekend, marketers! Do you have fun plans for your bonus day?

5 Event Planning Tips…Even If You’re Not An Event Planner

Modern Marketing

Here are some handy tips to help you from planning process through the big day. Luckily, Best Events Catering have sample downloads for you. What are your tips for throwing an event? Facebook. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help.

Plan 70

30 Brilliant Social Media Marketing Tips From 2011


With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Source: Social Media Examiner ) Bonus tip: need ideas for all that content?

THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip


You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We like to think so, as it has allowed our marketing team to quickly and easily enter and update tips on demand.

The 29 Best Social Media Monitoring Tools


Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. ” — RazorSocial (Tips). Showcase reviews: RazorSocial (Tips).

7 Expert Email Marketing Tips You're Probably Missing Out On


But there may be a few tips you haven’t mastered yet. Here are a few more advanced tips for marketers looking to kick their email expertise up a notch. For Twitter: [link] Good %20 post %20 on %20 advanced %20 email %20 tips &url= [link] /. For Facebook: [link] [link].

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn


This is why copying a viral headline format that worked on BuzzFeed or Facebook is a bad idea, particularly if you write for a B2B audience. This would fit with our finding for Facebook headlines where the phrase “will make you’ was the top performing phrase. Advice, habits, tips, help.

How Social Sign-On Increases Conversions [CHART]

Modern Marketing

by Joel Rothman | Tweet this There is a formula for becoming a demand generation superstar – and, luckily, there is an easy way to tip the equation in your favor. Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons.

The 26 Best All-in-One SEO Tool Suites


Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Sample review: “Get a complete local SEO report in just 15 minutes.

SEO 107

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Share this on Facebook. 3 Easy Tips to Target Readers with Your Content.

Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

million Facebook likes by boring people. A sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro. We believe 60% of our Facebook fans are prospects,” Weiss said.

Media 11

10 Ways to Boost Your B2B Content Shares


However, the top 5 B2B sites achieve significantly more Facebook and LinkedIn shares (both absolutely and as a percentage). Look beyond Twitter to Facebook and LinkedIn as places to promote specific content. From our sample we can see that 50% of posts got 803 shares or more.

The 20 Best SEO Rank Tracker Tools


Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports.

Tools 68

The 28 Best Influencer Marketing Tools


Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database.

Tools 79

Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. Editorial experts analyze vast sample files to assess the accuracy of different sources.

Buzz 38

The Science Behind the Most Popular Infographics of 2016


Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. We found that the median of this sample was 800 by 2619 pixels.

5 Big Marketing Lessons From Kickstarter

Modern Marketing

The open source rival to Facebook drew a lot of attention from the Web and the mainstream press alike. Using the platform’s “Updates” tab, Rondinelli answered a long list of frequently asked questions and a 360-degree sample video taken from the device he’s proposed to create. Facebook.

3 Little-Known Ways to Use Content Marketing for Client Education

grow - Practical Marketing Solutions

Why aren’t people seeing or interacting with my Facebook posts? A sampling of clients. We include step-by-step examples, pro-tips, and tools that may help with the completing their project. Privacy and security tips. By Brooke B.

How to Plan a Seasonal Marketing Campaign: A 5-Step Guide


Rather than miss out on an opportunity to connect with you audience and leverage the ongoing conversation during any given season, we put together some tips designed to help you get your campaign off the ground. To return the love, MegaRed would send the user a free sample, too.

Plan 44

A Simple Formula for Writing Kick-Ass Titles


For the sake of demonstration, let''s say our working title is "X B2B Companies Using Facebook in Cool Ways.". While I''m sure lots of people would love to click into a post that said "10 B2B Companies Killing Facebook So Freaking Hard They Don''t Need Any Other Marketing Channel".

3 Ways Data’s Popularity Is Changing Business

Modern Marketing

Data is at a tipping point, on the cusp of being thoroughly mainstreamed. Nielsen ratings became a household name by sampling household television viewing. Despite better tracking, people can still practice selective sampling, reporting data that makes them look good but not necessarily the data that enables the company to make wiser decisions and drive revenue performance. Facebook. by Jesse Noyes | Tweet this.

The end of an analog life

grow - Practical Marketing Solutions

I’m going to take a break from the usual stream of marketing tips, tricks, and observations here on {grow} to get a little personal and weird. yearbooks, books, boxes of photo albums, newspaper clippings, letters, work samples of magazines I edited decades ago.

The Silent Marketing Roadblock – Choice


By sampling flavors, you hope to gain clarity about your decision. They allowed people to sample and purchase jars. Here are a few tips. For example, the Forbes article below, “Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity,” says they could scale back social sharing from the current five options to only three, such as Twitter, Facebook, and LinkedIn. Here are a few tips for creating powerful social proof: Use testimonials with pictures.

50 Ways to Use Video Messaging to Make Business Personal Again


Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. The rise of video as the king of content has been quite the sight to behold.

FAQ 51

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

That post has 23,000 shares and more than 210,000 likes on Facebook! Target does a great job creating a Life and Entertainment-style online magazine with great tips on recipes, fashion, and tips on managing major life events like back-to-school and the holidays.

Funny Business: The Best Digital Marketing Humor, 2014 Edition


Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? Watch as standup comic Brendan Fitzgibbons gives Dino Dogan practical tips on how to be funny. What are you laughing at? If the answer is “nothing,” then you need to read this post!

4 Ways to Use Social Media to Beat the Big Boys

grow - Practical Marketing Solutions

In the end, I found four specific ways that the most successful small brands use social tools to gain a competitive advantage: 1) Build awareness of their unique brand proposition: Facebook’s 600 million+ member platform competes with Television as an efficient branding tool.