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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

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What Does Marketing No Longer Do for B2B Companies [VIDEO]

Directive Agency

Subscribe on YouTube! One of the first things you’ll notice if you go to a field show, trade show, or if you’re out and about at any type of B2B event, you’ll notice that ABM is all the rage. Operate in Isolation. What I mean by that is no longer can marketing operate in isolation of sales.

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Content SEO

Online Marketing Institute

The operative word in that last sentence is “start&#. I've seen something similar used to categorize (and test) PPC target phrases. Mike AIDA - Attention, Interest, Desire, Action still most used and implemented, why we have public trade shows just to get attention.i

SEO 40
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Navigating the World of Franchise Ads: A Comprehensive Guide

Single Grain

These advertisements may be targeted at business-oriented audiences and could appear in business or franchise-specific publications, websites, trade shows, and other business-focused media outlets. Here are some general guidelines: Facebook : With its massive user base, Facebook is often a good choice for most franchises.