webinars Facebook Organization P2P Personalization 
KoMarketing Associates
JANUARY 26, 2016
I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Then use audience targeting and Facebook ads to get people to see it and sign up.”. Get Personal.
Convince & Convert
SEPTEMBER 20, 2010
Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Interaction. Think about that for a moment. Wrong approach. Influence.
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