SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company
Single Grain
JULY 14, 2020
As Rahul Varshneya puts it: “The buyer’s journey and the marketing funnel for SaaS are different from conventional businesses because the target audience for which the SaaS offering holds value (and thus makes them likely candidates for closing sales) is very limited, which makes reaching out to them a challenge.
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