Convince & Convert

APRIL 29, 2015

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Email content is no longer locked in stone when you send it. When the book was published last fall, there were some definite signs of email heading in this direction. Navigation.

Microsite 164

Microsite Marketing Attribution Mobile Marketing Lock-In 164

Convince & Convert

AUGUST 3, 2010

Make it useful and at least moderately pleasing to the eye. Build a website. Keep it updated. Make your content at least semi-friendly for search engines. A digital marketing success story. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites. The first front is the battle of expectations.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make it useful and at least moderately pleasing to the eye. Build a website. Keep it updated. Make your content at least semi-friendly for search engines. A digital marketing success story. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites. The first front is the battle of expectations.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167