Martech

MARCH 18, 2022

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. “A lot of our customers run their routing,” said Full Circle Insights President and CEO Bonnie Crater.

Marketing Attribution 113

Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 113

Full Circle Insights

MAY 15, 2023

As a marketer, you must be able to clearly measure and communicate marketing’s impact on revenue, likely using either multi-touch attribution or single-touch attribution. Single-touch models assign all the credit for a sale or conversion to just one touchpoint.

Multi-Touch Attribution 52

Multi-Touch Attribution Allocation Marketing Attribution Top of Funnel 52

Full Circle Insights

NOVEMBER 17, 2023

Full Circle Insights recently hosted the Geeks Make More Money: Building a Data-Driven Marketing Culture webinar where we broke down why our math teachers were right all along – numbers really are important! Not everyone will understand a giant spreadsheet full of data so what are the most important things people need to know?

Multi-Touch Attribution 52

Multi-Touch Attribution Webinar Metrics Marketing Attribution Lead Ranking 52

QuanticMind

MAY 15, 2019

Accurate attribution is likely more important for search advertising than any other marketing initiative. Paid search attribution helps them understand the role each keyword plays in driving key performance indicators (KPIs). Other marketing initiatives simply don’t have the same volume of attributable data points to work with.

Search Marketing 40

Search Marketing Multi-Touch Attribution ROI Marketing AI 40

Full Circle Insights

AUGUST 8, 2021

Can you see both Digital and Non-Digital Touches? With Full Circle’s Journey Explorer you can do this from any Salesforce opportunity as part of a tool we call Digital Source Tracker. With Full Circle’s Journey Explorer you can do this from any Salesforce opportunity as part of a tool we call Digital Source Tracker.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution 98

Full Circle Insights

AUGUST 7, 2020

You can’t afford to waste a dime, so you need a way to attribute revenue to marketing campaigns. Campaign attribution for digital marketing can do just that. What Attribution Models Can Tell Us. and the weight that should be assigned to touchpoints depends on your strategy.

Lead Ranking 59

Lead Ranking Marketing Attribution Sales Management Multi-Touch Attribution 59