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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. But this year, Marc showed too much of his competitive side poking fun at Oracle’s CEO, Larry Ellison. But the PR team exponentially multiplied the incident’s value to salesforce.com.

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