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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Markets, Technology & Musings. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0 My presentation at the Enterprise 2.0 Abstract: The past five years have held tremendous innovation in enterprise software, an industry not known for its innovation relative to other areas of the technology sector.

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Gin, Television, and Social Surplus - Here Comes Everybody

Buzz Marketing for Technology

Gin, Television, and Social Surplus. The transformation from rural to urban life was so sudden, and so wrenching, that the only thing society could do to manage was to drink itself into a stupor for a generation. And television watching? Here Comes Everybody. A book about organizing without organizations. Buy the book.