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What is marketing work management and how do these platforms support agile marketing?

Martech

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Made for agile marketing.

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Humanity-Infused Marketing: 6 Martech Tools/Techniques That Enable Connection

ClearVoice

The technological advancements we have today provide a form of ‘lifesaver’ for some business owners that allow businesses to retain revenue and still provide services and/or sell products to their clients. In a way, transactions may become just that — system enabled delivery of a product or service that lacks the human element.

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10 Category-Creating SaaS Companies

Golden Spiral

There are thousands of successful SaaS companies in the market, but only a few that have earned the title of “Category Creator.” Great category creators not only design and assert a vital category, they also focus their passion and resources on creating a company dedicated to solving the category problem. Salesforce. Dropbox did.

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” Image source: Percolate.

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What Is Teamlancing? The Future of Freelancing and Content Marketing

ClearVoice

Today, freelancing is shifting from a solo hobby to a collaborative enterprise, with freelancers often working with a wider cast of characters than just a solitary gruffin haunted by years of word-slaughter. What does teamlancing mean for marketers? Fulfill the creative economies of scale. And the future is already here!

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What is ERP?

ATAK Interactive

In the world of business tech trends, Enterprise Resource Planning (ERP) is one of the most prominent developments in the last decade of enterprise software. ERP is designed to roll all previous enterprise software into one unified cloud-backed solution. ERP stands for Enterprise Resource Planning.

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How to make your business fit for the future of work

ClickZ

This means a real shift towards systems that provide a better way of working for their teams. To improve cross-team communication and keep progress on track, enterprises should adopt connected technology that scales their whole business—such as a modern work management solution. The future of work is here.