Why Agencies Should Abandon Advertising and Invest in Owned Media
Hubspot
MARCH 21, 2017
More than half of consumers feel ads are insulting to their intelligence, according to research by HubSpot and AdBlock Plus. In 2015 alone, eMarketer found that display ads cost companies $4.6 billion was lost to malvertising, in which attack code is hidden in legitimate online advertising to spread a virus or spyware.
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