KoMarketing Associates

DECEMBER 9, 2014

82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 60% of marketers create at least one piece of content each week ( eMarketer ). Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

ClearVoice

DECEMBER 8, 2020

According to a recent study by eMarketer, Instagram, which is the leading platform for influencer marketing, is predicted to grow to 117.2 For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

SnapApp

JULY 8, 2016

eMarketer presents research that might give you some clarity regarding the effectiveness of your content. eMarketer presents research that might give you some clarity regarding the effectiveness of your content. Karl Sakas, Hubspot. B2B Marketers Struggle to Create Effective Content Marketing Materials. Why is this happening?

Research 48

Research Emarketing B2B Sales Marketing Automation Services 48

Digilant

JUNE 17, 2021

At the start of 2021, the top priority among marketers worldwide was to generate more quality leads, according to eMarketer. However, a recent study by Hubspot found that 61% of marketers say generating traffic and leads is their top challenge. .

Advertising Channels 52

Advertising Channels Advertising Agencies Cost per Lead Paid Search Agency 52

KoMarketing Associates

AUGUST 19, 2013

Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Optinmonster

OCTOBER 30, 2019

77% of Twitter users report feeling more positive towards a brand when their Tweet has been replied to by the brand’s Twitter account. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. Sources (aka, “we did the research for you”).

Statistics 77

Statistics Social Media Social Marketing Media 77

Hubspot

MARCH 21, 2017

More than half of consumers feel ads are insulting to their intelligence, according to research by HubSpot and AdBlock Plus. In 2015 alone, eMarketer found that display ads cost companies $4.6 They also have a natural inclination to drive positive company culture. Consider the pitiful state of online ads. Another $1.1

Advertising Agencies 74

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 74

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

The Lead Agency

NOVEMBER 15, 2017

A recent survey indicated “84% of [B2B] marketers said they would launch at least one influencer campaign within the next twelve months.” ( eMarketer ). 3. HubSpot’s Guest Blogging. HubSpot is prolific content marketing resource. Positioning them in front of the media is another positive form of Influencer Marketing.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

ViewPoint

MARCH 6, 2012

According to McKinsey principal Mary Ellen Coe, “…CMOs need to be stewards of customer engagement and experience, which means they need to manage and influence the experience positively across the organization.” Brian Halligan, CEO and Founder of HubSpot. Andrew Briney, Senior VP and Group Publisher at TechTarget.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

APRIL 11, 2019

A study by eMarketer predicted that about 35 million people in the U.S. For example, is your brand positioned toward consumers, or other businesses? The Purina example above demonstrates an actionable way to build a positive brand reputation without selling a product. Here’s how to get started.

Planning 75

Planning Amazon Marketing Management Loyalty 75

The Effective Marketer

MAY 9, 2011

Whether you decide to formally create this new marketing position or keep things the way they are for now, one thing is certain – your content is more king than ever. Does it sound familiar? A new role is starting to take shape. How you decide to work with it will determine whether you succeed or fail. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

MARCH 23, 2013

So, for instance, if you wanted to see what kind of content HubSpot, and only HubSpot, had on marketing automation , doing a site:search would limit the results to only HubSpot's marketing automation content. This allows you to search just one domain -- not the entire internet -- for a particular search term. Search for topics.

Google 28

Google Marketing Websites Tips Stats 28

NuSpark Consulting

JANUARY 21, 2012

The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. eMarketing Strategies for the Complex Sale. The book is packed with tips and tricks to get your site to its highest position possible. Content Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Hubspot

AUGUST 18, 2013

Popularity Pays: People Are 32% More Likely to ‘Like’ if There Is a Preexisting Positive Vote (via Marketing Land ). According to Marketing Land, "If users read a comment that had a previous positive score, they were 32% more likely to provide their own positive vote. For Emails, Name Recognition Drives Opens (via eMarketer ).

Promotion 28

Promotion Emarketing Mobile Advertising Case Studies 28

Hubspot

OCTOBER 28, 2011

Here is a chart from eMarketer showing the age of the folks expecting a response from the brand they've tweeted. Spend time monitoring your social media presence and reacting to both positive and negative mentions of your brand. Do you believe that c onsumers view brands that respond via Twitter positively?

Twitter 28

Twitter Emarketing Marketing Management Social Media 28

Hubspot

JUNE 7, 2013

Anyway, send some inboundy, positive vibes in Mindy''s direction today. and they have a lot of purchasing power -- but the bad news is, they’re cheap, eMarketer reports. We’ll do something on it here on the HubSpot blog, too. Check out the "my life is ruined" expression on her daughter''s face. Polite is better than being rich."

Ad Exchange 28

Ad Exchange Emarketing Youtube Mobile Marketing 28

Hubspot

JUNE 3, 2011

When it comes to marketing campaign effectiveness, personalization may be the way to go, according to new data released by eMarketer. Or can you position the same offer in a way that is more appealing to that audience? Connect with HubSpot : marketers believe personalized campaigns to be "highly effective and measurable."

Campaigns 28

Campaigns Effectiveness Personalization Work Management 28

Vidyard

DECEMBER 17, 2020

Business-created video webinars are high on the list of common content formats, when 73% of marketing and sales leaders say that they’re one of the best ways to generate quality leads ( Hubspot, 2020 ). Video and CRM tools were the number one and two enablers of success ( HubSpot, 2020 ). hours ( Hubspot, 2020 ). There are 235.1

Statistics 157

Statistics Video Marketing Planning Business 157

Hubspot

JUNE 3, 2012

This post is useful because it gives us a step-by-step walkthrough of how an actual company who was dinged in the SERPs by the Penguin update recovered its listing positions. From eMarketer. eMarketer just released some data to let us know! You sure know how to make a marketer swoon, eMarketer. Juicy data?

Emarketing 28

Emarketing Paid Search Agency SEO Companies 28

Hubspot

JUNE 5, 2013

Thanks to your overwhelmingly positive response yesterday , we''re going to keep this post theme going. Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. eMarketer just slashed its Microsoft ad revenue estimates in half. Happy Wednesday, marketers. 1) Amazon Ad Sales Surging.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Hubspot

MARCH 15, 2012

Let's dive into some of the most interesting results to learn why consumers are relying on online reviews more, and why it's critical that your business has an expansive arsenal of positive reviews. So how do you capitalize on this to generate more positive online reviews for your business? Create Case Studies.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

MARCH 4, 2011

According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. Up to this point the top metric for social marketing success was site traffic, but more and more focus has been given to other values such as fans / followers and positive buzz.

Facebook 28

Facebook Examples Emarketing Youtube 28

Hubspot

SEPTEMBER 6, 2013

Those who put out content each day (HubSpot would tell you this), will be able to gain more opportunities and position themselves for success. I started out in product marketing then jumped to emarketing after a group merger and then I created the first social media role there. Third, always have a side project going.

Ad Building 28

Ad Building Emarketing Work Management Ethics 28

Content Standard

JANUARY 29, 2015

Section Editor, HubSpot. And, I like to grab coffee with my teammates at HubSpot to ask them what they’re working on. For professionals who are less under pressure to stay up-to-date, I would advise subscribing to eMarketer’s daily news roundup. I check out all the exhibitors and attend as many panels as I can.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

LeadSquared

NOVEMBER 7, 2016

According to eMarketer’s research, consumers trust user reviews 12 times more than manufacturer’s description. According to Hubspot, 71%of the consumers think that video explains the product better and increase the chances of purchase by a staggering 73%. Then the driver reverses and gets back to the original position.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

Hubspot

FEBRUARY 7, 2012

65% of users aged 18-24 considered information shared on social networks when making a purchasing decision (source: eMarketer). Claim your listing on review sites, determine whether your presence is positive, negative, or absent, and become an active participant in guiding a positive conversation about your brand on those sites.

User-Generated Content 28

User-Generated Content Generation Opinions Content 28

Marketing Insider Group

SEPTEMBER 14, 2020

About 90% of people claim that reading positive online reviews will often influence their buying decisions. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Pew Research Center ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Single Grain

JUNE 13, 2023

Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Appmysite ) During the initial quarter of 2022, the global gross app revenue in the Google Play store reached approximately $11 billion USD, securing the top position in terms of revenue generation. emarketer ) In 2023, U.S. billion USD.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Content marketing is all the rage. Aggregation.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

Hubspot

JUNE 24, 2013

According to a report by eMarketer , 87% of B2B decision-makers say that content affects their purchasing decisions. And to end on a positive note tonight, check out this amazing blog, Getty Critics , that points out awful stock photos and their flaws. Main contenders have been Feedly and Digg. But how about you? of Happiness.

Digg 28

Digg Paid Search Agency Emarketing RSS 28

Hubspot

JUNE 6, 2013

You might want to argue that Thursday is positively awesome. Retailers are ramping up their digital ad spending and remain the top buyers of digital ads, eMarketer reports. This at least is how I feel about it. If so, you can do it in the comments below. But if no one speaks up, then it’s official: Thursday stinks. says everyone.

Bundling 28

Bundling Emarketing Conference Sample 28

Hubspot

AUGUST 20, 2019

Emarketer ). eMarketer ). It's important to keep a close eye on what is affecting your growth (positively or negatively) so that you know when you're on the right track or when you need to try something new so your business can keep growing. billion users worldwide. To break it down, 90.4% of Millennials, 77.5% GlobalWebIndex ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Vidyard

MARCH 23, 2021

Get the Report Video Marketing Strategy 93% of marketers who use video say that it’s an important part of their marketing strategy—an increase from 92% in 2020, making this the highest percentage of any year since 2015 ( HubSpot, 2021 ) According to 88% of marketers, video marketing provides them with positive ROI.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Hubspot

NOVEMBER 18, 2020

Image source: HubSpot. HubSpot – You can conduct A/B and multivariate testing to improve lead generation using the HubSpot CRM. Image source: HubSpot. HubSpot lets you track the inbound traffic from social media and the performance of CTAs. eMarketer ). Social Media Lead Generation Statistics. Crazy Egg ).

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Hubspot

MAY 31, 2012

How about the fact that, according to eMarketer , 39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue. Still in need of a little refresher on the merits of email list segmentation?

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 1, 2021

Let's start out with some stats: 91% of respondents agree ads are more intrusive today compared to two to three years ago, and 87% agree there are more ads in general ( HubSpot ). Nearly 80% of programmatic ad spend will go to mobile—rather than desktop—ads ( eMarketer ). Future of Digital Advertising. Future of TV Advertising.

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101