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Top 10 marketing automation tools every marketer must have

ClickZ

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Driving lead management. Oracle Eloqua.

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Why Is Marketing Automation Maturity Still Woeful?

The Point

The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place. In that sense, vendors are paying a real price for their customers’ lack of maturity.

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11 of the Best Marketing Automation Platforms

SendinBlue

Get started with Sendinblue for free today >> Price: Sendinblue’s free plan lets you send up to 300 emails a day and use Marketing Automation for 2,000 contacts. Price: prices start at $50 per month for the Starter plan or $800 per month for full automation features on the Professional plan. Both include 1,000 contacts.

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Hubspot Alternatives

TrustRadius Marketing

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Hubspot’s price point, features, or heavy focus on inbound marketing may not be the right fit for every team. . Oracle Eloqua. SharpSpring.

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The 14 Best Marketing Automation Tools

Webbiquity

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing.

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7 Best Marketing Automation Software in 2022

SendinBlue

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Sendinblue Pricing. Marketo Engage helps you to accelerate the customer experience through: Behavior tracking Multichannel marketing In-depth reporting Lead management Automated lead nurturing Audience segmentation Customer relationship management.

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Eloqua SmartStart Speeds Marketing Automation Deployment, But It's Still Work

Customer Experience Matrix

Summary: Eloqua's SmartStart gets marketers rolling in less than one week. It does require extensive preparation, but Eloqua leads you through that too. Eloqua last week announced a money-back satisfaction guarantee for clients who participate in its SmartStart deployment program. By happy coincidence (OR WAS IT?),

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