Elasticity Marketing Analytics Tools Multi-Touch Attribution Segmentation 
ANNUITAS
JUNE 6, 2023
Over the past year, our series of posts on go-to-market transformation have made the case for and laid out an approach to operationalizing go-to-market activities around the customer lifecycle in a way that better orchestrates engagement, prioritizes customer journey stewardship, and optimizes sustainable client growth.
Parse.ly
APRIL 11, 2023
Each product serves a different user—whether it’s an editor, marketer, journalist, audience growth specialist, or data scientist. Dashboard is a content analytics tool that helps teams track and analyze their website traffic, audience engagement, and content conversions. helped increase Backstage’s content marketing ROI by 25%.
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