Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way
Salesforce Marketing Cloud
AUGUST 17, 2023
That kind of promotion can generate a lot of buzz, but it won’t win wallet share or customer loyalty. But complementing historical sales data with price elasticity, customer preferences, and market trends in real time is the latest shift. But the (heavily inflated) prices didn’t budge, as shoppers continued to wait.
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