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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

DiscoverOrg – Has depth of data for verticals, locations, and contacts. When used correctly, these bidding strategies can improve campaign performance by leveraging historical data to optimize ad positioning at a more efficient rate than manual bidding. Obtaining the right database is a whole different beast.

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The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

And by keeping relevancy and authority within your vertical to the pages you’re trying to rank, for the keywords you’re trying to rank for, you’re going to see tremendous success. Let’s talk a little bit about why. Every time a competitor enters your marketplace for a keyword, they essentially drive up the bid cost.