Effectiveness, Loyalty, P2P and Training

Taking Your Brand from “We know who they are” to “We know what they do”

LEADership

SEPTEMBER 15, 2015

The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy. Imagine trying to hire and then train reps to go into every country communicating what your brand stands for.

B2B Thought Leadership

B2B Thought Leadership Branding Brand Identity P2P

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. link] [link] jaybaer Yep.

Twitter

Twitter CRM Business Paid Search Agency

B2B Marketing Zone

Taking Your Brand from “We know who they are” to “We know what they do”

Is Twitter for Business Even Worth the Trouble | social crm.

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