How to Sell Marketing Automation to Your CEO (& Other Burning Questions)
The Point
FEBRUARY 13, 2013
Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.” You can download a free copy of the ebook – 100 pages on everything you need to know about marketing automation – what it is, how it’s different from CRM, common features, keys to success, and more – by clicking here.
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