xiQ

AUGUST 4, 2018

Recently a “self-proclaimed” marketing influencer and “guru” described Account-Based Marketing by using the analogy “if marketing automation is a car then Account-based Marketing is a truck. Does that explain what ABM is?” he asked. Trying not to smile and not be rude I said, “no it didn’t”. The scary part is that this “guru” rattled of some big names in the industry, mentioned that he exerted influence over some of the leading marketing associations and had tens of thousands of followers on Lin

Account Based Marketing 62

Account Based Marketing Marketing Automation Services B2B Thought Leadership Ideal Customer Profiles 62

Heinz Marketing

AUGUST 4, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The ABCs Of Selling: Actually, Be Confirming. The ABCs of Selling have changed with todays market.

B2B Sales 45

B2B Sales B2B Account Based Marketing ABM 45

xiQ

AUGUST 4, 2018

Recently a “self-proclaimed” marketing influencer and “guru” described Account-Based Marketing by using the analogy “if marketing automation is a car then Account-based Marketing is a truck. Does that explain what ABM is?” he asked. Trying not to smile and not be rude I said, “no it didn’t”. The scary part is that this “guru” rattled of some big names in the industry, mentioned that he exerted influence over some of the leading marketing associations and had tens of thousands of followers on Lin

Account Based Marketing 59

Account Based Marketing Marketing Automation Services B2B Thought Leadership Ideal Customer Profiles 59