switch-crm 
BOP Design
MARCH 30, 2021
In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing. Particularly for inbound lead generation, email marketing is a great way to continually build trust and rapport with a potential client – to truly guide them towards a decision.
LeadSquared
DECEMBER 24, 2020
Converting contacts or leads into customers is a top priority for every organization. However, companies have struggled with lead nurturing and pushing them down the sales funnel for a long time. So, how do you start marketing automation for lead management ? Drive visitors to opt-in to your email list 2.
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Rollworks
JUNE 3, 2018
It often relies on tracking the lead’s behavior online to take a guess at where they land. What lead magnets did they download? But there are three problems with this: It still relies on lumping leads into broad categories. It requires the customer to find you, engage with your content, and opt into your funnel.
Hubspot
JUNE 26, 2018
You should use email to build upon an existing relationship with your subscribers and leads by providing relevant, valuable information that will help them take action on their goals. Lead Generation: Entice your subscribers to provide their personal information in exchange for an asset that they’d find valuable. Email isn’t dead.
Scoop.it
APRIL 22, 2021
Brands will invest in robust CRM and email marketing tools that will allow them to maintain their database better and facilitate advanced segmentation techniques. For example: If you are a marketer in a SaaS company, you can add an explainer video or GIF in the lead nurturing email to demonstrate how your products or services work.
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