article thumbnail

5 Essential Functions for Every B2B Website

Biznology

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. If the offer is of sufficient interest, a small but steady percentage of visitors to your site will fill out the form and leave behind their contact information. E-commerce.

article thumbnail

Best Lead Providers & Lead Generation Tools

PureB2B

Mint UK's database comprises of UK-based businesses and has comprehensive information on company financials, credit scores, map data, news stories published, M&A data and rumors, and technographic data. You’ll need to know the person’s first and last name, as well as their company domain name. NetFactor VisitorTrack.

article thumbnail

The 7 B2B website essentials: What customers want

Martech

Competitive information. 3: Educational content Fill your site with useful, non-salesy information about your category and the problems your customers are looking to solve. Don’t bury your contact information at the bottom; bring it forward, ideally to the heading on every page. Evidence of experience in their industry.