Convince & Convert

MARCH 8, 2017

This is also how television conglomerates operate. They don’t think of those channels in aggregate as “television programming.” ” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Convince & Convert

JULY 24, 2019

They don’t think of those channels in aggregate as “television programming.” ” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. Then, create and distribute these “shows” consistently.

Social Media 155

Social Media Media Marketing & Strategy Television marketing 155

Martech Advisor

JANUARY 16, 2020

Also known as above-the-line (ATL) advertising, traditional advertising includes media such as television, radio, print (newspapers, magazines, etc.), Digital ads enable you to target your audience based on various criteria such as their demographic, geographic, psychographic, behavioral characteristics, interests, and habits.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122