Remove Distribution Remove Marketing Attribution Remove Marketo Remove MQL
article thumbnail

Making the Most of Modern-Day B2B Marketing Automation

PureB2B

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. Why Marketing Automation?

article thumbnail

How GE Digital Increased Accuracy on Marketing Influence Reporting by 195%

LeanData

We tracked the Lead Source and last touch MQL campaign to try and connect the dots on how marketing campaigns helped close the opportunity, but we knew there was more and we were missing numerous other interactions. And how much pipeline we, as the marketing team were contributing and influencing for the organization?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Marketing Is Here to Stay

Full Circle Insights

Someone still has to be making the decisions, and someone still has to be responsible for marketing performance, regardless of title. Is Marketing Really in Decline? If in-person events represented 30% to 40% of pre-pandemic B2B marketing spend, budgets won’t bounce back until events do. Build vs Buy Marketing Analytics.

article thumbnail

The business case for a strong CMO-CIO partnership: A guide

Full Circle Insights

Digital marketing accounted for more than half of ad spending in 2020 for the first time ever. And while vaccine distribution provides hope of a return to a more normal life, the way people make purchasing decisions and buy products changed during the pandemic. Building a Solid Case for Attribution to the CMO. Fuze Case Study.

article thumbnail

End-of-Year Marketing Predictions: How to Plan for Success

Full Circle Insights

But here are a few predictions for how 2021 will unfold in the marketing space: Virtual events are here to stay. Even if a safe and effective COVID-19 vaccine is developed and distributed on a wide enough scale to make large, in-person events safe again, we’ll probably do fewer of them in 2021 than we did in 2019. Additional Resources.

article thumbnail

The Return of In-Person Events Makes Measurement Even More Important

Full Circle Insights

For B2B marketers, one of the most consequential disruptions was the inability to hold in-person events, which are often the top lead gen tool. But B2B marketers are by definition a creative group, and many made the shift to all-digital lead gen work in short order. Vaccine distribution is uneven around the U.S.,