Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. You should analyze the statistics of your competitors’ target audiences. Use quantitative tools like Google Analytics to better interpret how consumers engage with your marketing resources.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

SnapApp

DECEMBER 4, 2017

There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics. Content ROI Statistics. Content Promotion Statistics. Interactive Content Statistics. . Blogging Statistics . . #1. Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

SEPTEMBER 21, 2010

Fourth – what are the operational/resource concerns? Great resource. Great resource. Great resource. Great resource. How easy is it to pull a quick dashboard without a lot of work on your part? What’s the client/competitor/industry name(s)? How hard will it be to filter? What’s the budget?

Social Media 157

Social Media Media Paid Content Work Management 157

SnapApp

JANUARY 11, 2018

. For a century, marketing and advertising were the same thing. Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . In the past, a customer would see an attention-grabbing car advertisement on a billboard and go to a dealership. Source ). . .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Dedicate plenty of resources to content promotion. Provide solutions and start them on the sales funnel.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Adobe Experience Cloud Blog

MARCH 14, 2013

Focuses on revenue impact of programs, not just top of the funnel. This is called multi-touch attribution , and it is often best done with a simple even distribution – if there were five touches, each touch gets a 1/5 of the revenue. What happens if we double investment in display advertising? or all of them. Contact frequency.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48