Sprout Social

JUNE 22, 2016

But the truth is, you can gather, measure and analyze social media data with the right tools and mindset. This is we see more networks offering tools in the native platform. Let’s take a look at the most popular native tools: Facebook Insights. Another popular social media platform with built-in analytics tools is LinkedIn.

Social Media 102

Social Media Media Jigsaw Marketing Analytics Tools 102

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Leadspace

JANUARY 4, 2017

nor with re-tooled data-marts, nor with Master Data Management (MDM). Ad analytics from the networks themselves (Google, FB), the DSPs (display, search, video all disparate players), the 3rd party ad players (think Moat, IAS, comScore), offline analytics (Nielsen, Datalogix). Mobile Analytics from Mix Panel or Localytics.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116