Hubspot

JANUARY 27, 2012

To make the hours spent worthwhile, it’s important to ensure that your sales team is only talking to the most qualified leads. Lead management is a strategy and set of corresponding tools that help companies filter out unqualified leads and better understand the buying cycle of their good leads.

Budget Programs 28

Budget Programs Lead Management Work Management Lead Scoring 28

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! Winner: Punch! “We’re experiencing a CTR of 31% across our campaigns when sending personalized video emails.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! Winner: Punch! We’re experiencing a CTR of 31% across our campaigns when sending personalized video emails.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ. Each video also contains a strong call-to-action such as providing prospects with the ability to book a discovery call straight into a calendar which is displayed as part of an integration at the end of each video. Winner: Punch! Honorable Mentions: KPA, Pipefy. The Video Selling Attractor: Listen360.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Full Circle Insights

AUGUST 17, 2022

The technology delivers unprecedented insight via metrics that are displayed on dashboards inside the CRM and can be used to generate marketing reports that are useful in driving greater marketing efficiency. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology.

Full Circle Insights 52

Full Circle Insights Marketing Budget Marketing Management Marketing Automation Services 52

Hubspot

DECEMBER 5, 2012

Using Analytics to Identify Rotten Lead Nurturing Workflows. Marketing Qualified Leads (MQLs) : According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads. Intimidating Forms: Be careful that the form on your landing page doesn't ask too much of your leads.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Full Circle Insights

JUNE 27, 2022

Forrester, an advisory company well known for its impact in the marketing landscape, continues to provide confirmation of ABM importance with their development of the Forrester B2B Revenue Waterfall. . The Elements of Great B2B Lead Management. Salesforce Admin Tip: Display More Components.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52