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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Laura Patterson's book Marketing Metrics in Action. Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!).

ROI 100
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

For instance, if you’ve developed an infographic, create some extracts from it with interesting statistics. Finally, if you’re working on content for your website or blog, you can cut up the infographic into its component pieces, and write a blog post that elaborates on each statistics and explains it in greater detail.

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Is Social Conversation a Myth?

Convince & Convert

Here’s my take on a way to design something for real conversation: [link] [link] jaybaer Thanks Bret. Here’s a different spin on conversations with some research about the effectiveness of online conversations. But by God, I want quality reporting, creative content, advanced technology platforms and expert advice.