32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
NuSpark Consulting
DECEMBER 31, 2011
Review your marketing budgets line item by line item, and review activities that are considered unnecessary spending or have not worked to support your brand or lead generation strategy, and remove/optimize those older approaches. Do a SWOT analysis. Follow-up messages continue the nurturing process and promote a strong call-to-action.
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