CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International
LEADership
AUGUST 19, 2015
Bonin Bough is tremendously passionate about digital and social media and his point of view is a new twist on disruptive marketing. His perspectives on marketing for the digital economy are, however, thought-provoking even for B2B organizations. Create a Culture of Hacking”—Operate As A Real-Time Marketing Organization.
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