Direct Marketing, Marketing and Multi-Channel

Attribution is a fool’s errand, now and in the ‘cookieless future’

ClickZ

JUNE 6, 2023

Reports of [the cookie’s] death are greatly exaggerated While third-party cookies will be with us well into 2024, many marketers have turned to cookieless and first-party data capture strategies. Apple’s ATT), the walled gardens have become less desirable for marketers.

Multi-Touch Attribution

Multi-Touch Attribution Multi-Channel Advertising Agencies Paid Search Agency

Privacy plus personalization: The new frontier of digital advertising

Martech

APRIL 1, 2024

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Projections show that digital marketing in the U.S.

Privacy

Privacy Advertising Agencies Marketing AI Advertisements

B2B Marketing Zone

Attribution is a fool’s errand, now and in the ‘cookieless future’

Privacy plus personalization: The new frontier of digital advertising

Webinars

Stay Connected