The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.
Convince & Convert
AUGUST 18, 2010
When doing this, you build the trust that you are a knowledge base, and clients will begin to view you as a partner: whether its in education, strategy, planning/development or execution. Perhaps we can frame the conversation with clients in this way (as I do with mine): Social media is not the same as direct marketing.
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