article thumbnail

3 Ways for Floundering Agencies to Find Growth

Hubspot

But seeing isn’t believing, and in this case, thoughtful, knowledge-based information about a specific area of expertise or industry will do more to convince a client of the possibilities that a partnership will bring. Few clients truly believe that you can do all those things you list off well.

article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

When doing this, you build the trust that you are a knowledge base, and clients will begin to view you as a partner: whether its in education, strategy, planning/development or execution. Perhaps we can frame the conversation with clients in this way (as I do with mine): Social media is not the same as direct marketing.

PR 160
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

43 Execs Explain How Millennials Impact B2B Buying Committees

SnapApp

Mpowered Marketing | Chief Strategist. . . Although I don't directly market to millennials, I am mindful of their advancement into decision making roles. To engage millennials, we must present ourselves as knowledge bases and as an authority they can trust and rely on when they are ready to make their decision. . .

article thumbnail

The 24 Best SaaS marketing agencies for 2023

accelerate agency

A content marketing strategy might also include creating landing pages for different buyer personas, setting up a knowledge base, and targeting competitors’ content gaps. Look for a marketing agency that has strong content partnerships, so that you can get your content featured around the web.

article thumbnail

The 24 Best SaaS marketing agencies for 2023

accelerate agency

A content marketing strategy might also include creating landing pages for different buyer personas, setting up a knowledge base, and targeting competitors’ content gaps. Look for a marketing agency that has strong content partnerships, so that you can get your content featured around the web.

article thumbnail

24 Best SaaS marketing agencies for 2023

accelerate agency

A content marketing strategy might also include creating landing pages for different buyer personas, setting up a knowledge base, and targeting competitors’ content gaps. Look for a marketing agency that has strong content partnerships, so that you can get your content featured around the web.