markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Kapost

MAY 20, 2016

As LinkedIn’s Senior Content Marketing Manager Jason Miller said , “Content marketing is no longer a numbers game. Content marketing is tough, and even the best practitioners struggle to reach their audiences. With marketers cranking out 27 million pieces of content daily , that’s no small feat.

Lead Ranking 72

Lead Ranking Sales Qualified Leads Top of Funnel Webinar Metrics 72

SmartBug Media

OCTOBER 11, 2019

Interactive content stimulates engagement and evokes a reaction from the end user using responsive digital media to create a two-way conversation with your brand. Marketers using these types of content are creating interactive lead capture tools that are highly engaging, offering a ton of value to end users and drastically increasing ROI.

Lead Scoring 94

Lead Scoring Lead Ranking Top of Funnel Generation 94