Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization.

Marketing AI 104

Marketing AI Digital Asset Management Enterprise Management Gartner 104

Sprout Social

JANUARY 19, 2023

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

Digital Asset Management 112

Digital Asset Management Marketing AI Terms and Conditions Brand Identity 112

Single Grain

NOVEMBER 24, 2020

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies.

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Paid Search Agency 64

SmartBug Media

APRIL 17, 2019

Marketers in financial and investment firms have some of the most stringent policies in place around their advertising practices. Often, the amount of approval and oversight increases, making marketers’ jobs more complicated and time-consuming. These consumer privacy laws continue to evolve today.

Digital Asset Management 69

Digital Asset Management Marketing Management Tools Opt-out 69