Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. That would be two strategies, not one. How Does Your Audience Use Social Media?

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. Plus much more. Twitter and 7% from Facebook.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

DECEMBER 13, 2010

Forrester estimates that 70% of social media users are simply consumers, those who search and consume the content available today…but never say anything in public about it. Curators promote interaction, collaboration, as well as enlightenment. The State of the Blogosphere 2010briansolis.com [.]

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40