Differentiation Manticore Sales Leads Software 
Online Marketing Institute
JULY 31, 2009
The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. Positioning yourselves as “lead management” does not help differentiate what you REALLY do. One challenge many of us have is that we're poor buyers of business software. Here’s the problem.
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
Wikipedia and a handful of open-source software developers were the pioneers. 6 Rules for Content Marketing - Modern B2B Marketing , August 27, 2010 Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Opportunity?
Expert insights. Personalized for you.
40 
Let's personalize your content