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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

I think it’s increasingly important as the commoditization of B2B and all products kind of comes to fruition, and that case, your brand’s story and that representation that you have with your customer can really should be your key differentiator. I was at Citrix Systems. We got acquired by Citrix Systems in 2006.