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Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

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Is That Sales Rep a Robot? 8 Tell-Tale Signs You're Talking to AI [+Why Human Reps Are Still Necessary]

Hubspot

These insights enhance revenue predictability, improve resource allocation, and drive overall sales performance. Image Source What We Like Einstein GPT excels in lead scoring and prioritization, helping sales teams identify high-potential leads and allocate resources effectively.