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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Nutanix The Forecast. The enterprise cloud services market is extremely crowded, so it’s important for providers to differentiate themselves from the competition. Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast.

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Pricing Strategies to Optimize Your Revenue Performance

Mereo

We complemented our online research with 15 in-depth buyer and seller interviews focused on C-level executives that procure and sell software, as well as product management and sales executives of software providers — representing the spectrum from SMB to enterprise companies. Alignment to the consumption and value delivered by the seller.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is very helpful for forecasting. . . #7: Forecast - We track all deals with the closed-date of the current quarter. . The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Note: To qualify a lead and differentiate it from an average one, we set a few parameters at the start of the campaign.

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Working From the Inside Out: 3 Ways to Improve Your Talent Pipeline with Technology

Aberdeen

Whether it’s a startup, SMB, or enterprise, there would be no systems or processes in place without the people to drive them. Data-driven Best-in-Class (BIC) organizations are differentiating themselves by investing in and leveraging cloud-based HR systems to competitively position and outperform others.

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Working From the Inside Out: 3 Ways to Improve Your Talent Pipeline with Technology

Aberdeen

Whether it’s a startup, SMB, or enterprise, there would be no systems or processes in place without the people to drive them. Data-driven Best-in-Class (BIC) organizations are differentiating themselves by investing in and leveraging cloud-based HR systems to competitively position and outperform others.

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Working From the Inside Out: 3 Ways to Improve Your Talent Pipeline with Technology

Aberdeen

Whether it’s a startup, SMB, or enterprise, there would be no systems or processes in place without the people to drive them. Data-driven Best-in-Class (BIC) organizations are differentiating themselves by investing in and leveraging cloud-based HR systems to competitively position and outperform others.

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Looking Back on 2018 Predicted Tech Trends: Which Flourished, and Which Flopped?

Hubspot

4 Things We Want to Know After Reading Mary Meeker's 2018 Internet Trends Report," where we explore forecasts on the way people get and connect online. I've been impressed to see how artificial intelligence has spread into SMB software. Further reading: "At Mobile World Congress, 5G Is All the Rage. So What's the Big Deal?". "4