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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. Also, while datasheets are essential, they don’t create differentiation if your value proposition is similar to competitors’. Post-Show Nurture all leads, not just those deemed “sales-ready.”

Tactics 75
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Blog: Contrasting Chatbots and Intelligent Virtual Assistants

Conversica

When attending trade shows and conferences supporting Conversica, a question I am frequently asked is whether Conversica’s Intelligent Virtual Assistant is “a chatbot.” A more cynical reader might assume that this differentiation is little more than branding. Chatbots provide simple canned answers to FAQs.

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Blog: Contrasting Chatbots and Intelligent Virtual Assistants

Conversica

When attending trade shows and conferences supporting Conversica, a question I am frequently asked is whether Conversica’s Intelligent Virtual Assistant is “a chatbot.” A more cynical reader might assume that this differentiation is little more than branding. Chatbots provide simple canned answers to FAQs.

article thumbnail

Blog: Contrasting Chatbots and Intelligent Virtual Assistants

Conversica

When attending trade shows and conferences supporting Conversica, a question I am frequently asked is whether Conversica’s Intelligent Virtual Assistant is “a chatbot.” A more cynical reader might assume that this differentiation is little more than branding. Chatbots provide simple canned answers to FAQs.