Vision Edge Marketing

AUGUST 22, 2023

Marketing, business development, and other teams dedicated to lead generation typically use various tactics such as gated content, webinars, and forms to capture leads and evaluate their fit with the company’s target audience. How Do Buyer Intent Signals Lead to Better Conversion Rates?

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

The Point

JULY 27, 2021

Accounts with established contacts and demonstrated engagement may be the better choice. Are there intent signals that the account is a high-propensity opportunity? Does third-party intent data suggest that a specific domain is demonstrating interest in your category?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Rev

FEBRUARY 28, 2023

For example, intent data can overemphasize “window shoppers,” lookie-loos who are only checking things out because they cost little to nothing. Sure, a prospect downloaded a white paper or attended a webinar in exchange for a live email address, but those actions could be lightweight indicators of actual readiness.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Retargeting Buyer intent data and behavioral retargeting go hand-in-hand. Create an informative webinar as a lead magnet.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SalesIntel

AUGUST 14, 2023

Consider engaging with your audience through various channels, such as email marketing, social media, webinars, or industry events. The key to this tactic is leveraging intent data to segment your strategy effectively. Intent data can be obtained from various sources, such as Bombora intent data, SalesIntel, news data, or your CRM.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84