Demonstrating Intent, Intent Leads, Long Tail Marketing and Profiling

5 CFO-Friendly Paid Ad Tactics: Scale B2B Advertising without Breaking the Bank

SalesIntel

AUGUST 14, 2023

To ensure a successful paid ad strategy, start by understanding your ideal customer profile (ICP) and target personas. SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data. However, caution is necessary with long-tail keywords, as they can lead to false positives and wasted ad spend.

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B2B Marketing Zone

5 CFO-Friendly Paid Ad Tactics: Scale B2B Advertising without Breaking the Bank

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