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The pros and cons of social media

Sprout Social

Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Social media is an always-on focus group. Know the signs: Familiarize yourself with recent scams and phishing methods. Start your free Sprout trial. Ability to crowdsource.

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Meta advertising: what you need to know

illumin

This data is then used to create a comprehensive profile of the user, which includes their interests, preferences, and demographics. Advertisers can then use this information to target specific groups of users who are most likely to be interested in their products or services. to reach the right audience.