crm-for-manufacturing-and-production 
Zoominfo
JUNE 28, 2023
It’s the day of a new product launch. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.
Salesforce Marketing Cloud
JANUARY 18, 2024
A sales process is a series of steps that move a sales rep from product and market research all the way through to a closed deal — and beyond. Without this process, you might push your product before the prospect is ready for a solution, or wait too long for fear of being pushy or aggressive. Sound complicated?
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