Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy
Zoominfo
JULY 14, 2023
Lead-to-demo ratio: A lead-to-demo ratio shows how many open leads are accepting demo requests from sales. For example, B2B customers are likely more active on Linkedin compared to other social media channels, like Snapchat. This metric indicates the quality of leads that are passed from marketing to sales.
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