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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

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Intent Data : How to Use it to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

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How to Use B2B Intent Data to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

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B2B Lead Generation

Inbox Insight

Without an effective B2B lead generation process, there are no potential leads to pass to sales reps, and if prospective customers are not passing through your sales funnel, then there is no business. What are B2B leads? Leads that fit your buyer persona are defined as Marketing Qualified Leads (MQLs).