Moment with a Marketing Maverick – Sonya Hansen
Directive Agency
OCTOBER 7, 2019
To move to Marketing Qualified status (and get assigned to sales), a lead must have the proper mix of demographic information (name, company, email, phone number) and behavioral activity (downloaded a whitepaper, attended a webinar, etc.). We also have leads that “auto-MQL” based on high-value form submissions or activities.
Let's personalize your content