Chris Koch

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines. Let’s start with DemandBase.

Top 40 Twitter Feeds You’re Not Following

Modern Marketing

Dan Darcy – Dan, VP of Product Marketing for salesforce.com, shares views on tech, social media and business. Jen Pockell-Wilson – A VP at DemandBase, Jen is a demand generation guru. by Jesse Noyes | Tweet this Social media is a meritocracy, right? Well, not always. The plethora of voices social media unleashed on the world means getting attention can be tough. Often people with great things to say go unnoticed. Nowhere is this more true than on Twitter.

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Trending Sources

DemandBase Creeps Up the Value Chain

Customer Experience Matrix

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop. But the technology is nothing special: a page tag sends the visitor’s IP address to DemandBase, which looks up its owner in standard Internet registries.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn).

The Big List of Dreamforce Parties

Modern B2B Marketing

Demandbase Keynote Screening , 9:00am – 11:30am, 301 Howard St. B2B Marketing Salesforce.com dreamforce Dreamforce Cocktails Dreamforce Events Dreamforce Partiesby Maria Pergolino You knew it was coming. Here is my big annual list of Dreamforce parties.

B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

When I ran the Salesforce.com User Group in San Francisco, for example, I loved to hear how the non-profit organizations were creating innovative solutions on very tight budgets. I have been to a lot of marketing events, on both sides of the booth.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. An average Salesforce.com seat is around $100 per month these days.

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0

Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. But Longo says that Demandbase does a better job of integrating relevant data.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Demandbase is a simple, elegant lead enhancement solution with an affordable starting point at under $200 per month. It's also fully integrated with Salesforce.com.

Top 25 Content Marketers in Enterprise Software: The West Coast Edition

Content Standard

Matt Wesson, Content Marketing Manager, Salesforce.com ( @mattbwesson ). Rachel Balik, Senior Manager of Content Marketing, Demandbase ( @wickedrb ).

The B2B Marketing Party of the Year: The Marketing Cloud Party at Dreamforce 2009

Modern B2B Marketing

They include: Jigsaw, Hoovers, Pivotlink, On24, Demandbase, and Marketo. And all will be available to answer any questions you have about The Marketing Cloud and marketing with salesforce.com without pushing any heavy sales pitches. Details: Brought to you buy a slew of great sponsors- Marketo, Jigsaw, On24, Pivotlink, Hoovers, Demandbase- All you have to do to attend is register at The Marketing Cloud website. .

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