The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc.,

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc.,

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

PureB2B

MARCH 27, 2019

Categorizing allows you to drive target accounts to the content most relevant to them: Industry vertical categories: Best for ABM campaigns that are focusing on three or fewer target verticals. Website visitor profiling tools such as Demandbase and Clearbit provide real-time actionable data.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

Categorizing allows you to drive target accounts to the content most relevant to them: Industry vertical categories: Best for ABM campaigns that are focusing on three or fewer target verticals. Website visitor profiling tools such as Demandbase and Clearbit provide real-time actionable data.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

The ABM Agency

APRIL 30, 2023

On the other hand, ABM emphasizes selecting target accounts based on factors such as company size, industry verticals, or even specific business challenges faced by those organizations. Demandbase found that companies using ABM experienced a 40% reduction in their sales cycles. when selecting these accounts.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

SWZD

OCTOBER 16, 2019

Our sales organization has the traditional hunting and farming model in place, and at the same time we do a lot of thought leadership, looking at industry events and other types of media to really get the message across verticals and industries.”. Across the board we are constantly testing out different capabilities and technologies.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48