7 Ways Smarter CMOs Are Defending Their Marketing Budgets
Engagio
OCTOBER 6, 2023
Marketing programs are often the first thing to get cut, leaving many teams with shrunken program budgets. This hampers company growth, and if not managed well, can trigger a cycle of cuts and stagnant growth. We recently explored the challenge of defending marketing budgets at the Demandbase Smarter CMO Forum.
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